Internet Branding and Online Research
Posted By Phil Kim on November 20, 2011
Today more than ever people are using the Internet, either through their computers, phones, iPads or laptops to research a product or service before making a purchase. While depending upon the Internet for quick and instant access to public opinion, there is a downside. Anybody who owns a business has dealt with this downside and that is with public opinion comes competitors or even disgruntled employees who pose as ‘non-biased’ reviewers who make a point to do nothing but make your company look terrible.
Bad Internet Reviews and Why?
How often does this happen? Every day and nearly all the time. Why? Because it is so easy. For instance, if I own XYZ Resort in my town, and I am quite busy and possibly one of the biggest resorts in the area, ABC Resort and CDF Resort are going to come after me and what better way to do it? Online. They create a fake member ID on Yelp, Citysearch, Google, wherever they want and the next thing my company knows I have bedbugs, bad service, no parking, you name it.
Dahn Yoga Bad Reviews
With this known factor, diving in deeper with your research has become more critical. At Dahn Yoga, the company knows that they have many competitors as the yoga market is hot and extremely competitive. Being one of the largest and oldest yoga franchises in the United States, Dahn Yoga has seen numerous companies mimic their business model to the T. They then see members of these centers create negative reviews about the practice of Dahn Yoga calling it a rip-off, or a company that is out to take your money, or even a weird Korean cult.
Dahn Yoga is definitely unique and this is why it has become so popular and well loved by people who practice it. No, it is not like every other Yoga storefront almost any given town has throughout its community nowadays. If you are looking for the type of yoga you saw on TV with skinny folks in tight spandex, Dahn Yoga won’t be what you expect. But because it is different and because it is rooted in the rich history of an ancient Asian mind-body practice, is why it works for so many and why people keep coming back.
Doing your research on the Internet before committing or paying for anything will never lose its value, but one must use discernment, just as they would when reading a paid advertisement or reading a prospectus. The Internet can be like gossip, while its sensationalized and juicy, draws your attention with powerful words like ‘scam’, ‘scandal’, ‘cult’, or ‘controversy’, be sure you know who is making the accusations and what their motive is? Do they own their own yoga center? Do they work for another yoga center? Why would they spend so much time writing negative reviews if they didn’t have something to gain? Stay informed, ask for the truth.
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